FEATURES *
- COVER: Tommy Castro
- Arena Rock Alternative Amps
- Modern Guitar/Bass advertorial
- Tab Benoit
- Oz Noy
- Yasmin Williams
-
*Subject to change
FIRST FRET *
COLUMNS *
VG APPROVED GEAR *
Approved Gear
- Keeley
- Bad Cat
- EHX
- Xotic
- Reverend
New Gear
Send your VG rep 60 words of text and full-color/hi-res photo for the Advertorial. Click spread to enlarge.
Showcase your product in one of many VG Advertorials!
VG readers will spend more than $63 million on new gear this year alone. Reach all of them with our special advertising packages:
1. Magazine advertorial and a Facebook post with 60 words of text and full-color/hi-res photo
2. Advertorial, Facebook post, and full-color quarter-page ad
3. Advertorial, Facebook post, and full-color half-page ad
Contact your rep or call James 1-800-844-1197. Act now! Space is limited!
FREE in VG
Classified listings are FREE (limit of 5) for VG subscribers and advertisers. Submit your recording for Hit List. Register a guitar show in Upcoming Events. If you have a store tour, factory tour, product demo or just a video of your favorite artist on YouTube, you can send us the link and we’ll post it on one of our VGTV channels for VG fans to see.
Call your VG rep to reserve space in the JUNE 2023 issue with a bonus distribution of more than 2,850 copies to guitar-loving fans! Even if you can’t be at the shows, your ad will reach the right people – guitarists with loads of discretionary income.
UPCOMING EVENTS
Access this calendar from a web browser or other applications. Click on an event to see more information.
DID YOU KNOW?
VG is the only guitar magazine distributed at 76+ guitar shows and events throughout the year! Request copies of Vintage Guitar magazine to be at your event by emailing VGuitar@VintageGuitar.com. Better yet – get your event published for FREE in VG when you submit your guitar event to “Upcoming Events”. See full calendar and past show photos at www.VintageGuitar.com/Upcoming.
Among the hustle and bustle of guitar events attendees freely grab issue(s) of VG as they enter. Your ad in VG will reach pre‑qualified customers — folks who’ve paid $20 or more of their hard‑earned money to see a room full of guitars and guitar related products. Even if you can’t be at the show or event, your product or service can be in front of eyes that matter.
Budget and plan for the future using this yearly schedule!
Note our advertising opportunities and article features. Pay attention to where BONUS distribution is headed. Reserve ad space pronto!
| Deadline | Special Feature | Approx. Street Date | Cover |
|---|---|---|---|
| 04/14/2023 | 05/10/2023 | JUNE 2024 | |
| 05/18/2023 | New Gear Guide | 6/10/2023 | JULY 2023 |
| 06/16/2023 | Amps | 07/10/2023 | AUG 2023 |
| Updated 12/07/2021 | |||
Don’t wait another day! For pricing info and more, simply submit the form below!
How do I add my guitar show to the magazine and website? Simply submit your info to this form or e-mail James@vintageguitar.com . All submissions must be received by the 10th of each month, or they will appear in the next available issue. This listing is done as a service to our readers and we reserve final determination as to its contents.
How do I submit my album for review? Submit an album for potential review by simply filling out this form and our review staff will be in contact with you.
How do I offer my product for review? Submit a product for potential review by simply filling out this form and Ward Meeker will be in contact with you about your product.
I have some new and cool gear. How can VG promote it? Gearin’ Up is the perfect place to put your gear in front of eyes that matter. Simply fill out this form – the VG staff will soon contact you.
How do I place a classified ad? DEADLINE for submission is the 10th of each month. VG subscribers get 5 free listings. Start a subscription for just $24.95 and submit your FREE listing! Non-subscribers must pay $50.00/listing. Submit a Classified at https://store.vintageguitar.com/classifieds-submission.html or contact Doug@doug@vintageguitar.com or 1-800-844-1197.
I would like to carry VG products in my store. Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers! For more info call Martina at (800) 844‑1197.
Ad Sizes - Magazine
| Size | Width × Height No Bleed | Width × Height 1/8″ Bleed |
|---|---|---|
| 2 Page Spread | 18″ × 10.875″ | 18.25″ × 11.125″ |
| Back Cover (IV) | 9″ × 10.875″ | 9.25″ × 11.125″ |
| Inside Back Cover (III) | 9″ × 10.875″ | 9.25″ × 11.125″ |
| Inside Front Cover (II) | 9″ × 10.875″ | 9.25″ × 11.125″ |
| Full Page | 9″ × 10.875″ | 9.25″ × 11.125″ |
| 2⁄3 Page | 5.6875″ × 10.875″ | 5.9375″ × 11.125″ |
| 1⁄2 Page Horizontal | 7.875″ × 4.8438″ | 9.25″ × 5.59″ |
| 1⁄2 Page Vertical | 3.8438″ × 9.875″ | 4.5938″ × 11.125″ |
| 1⁄3 Page | 2.5″ × 9.875″ | 3.25″ × 11.125″ |
| 1⁄4 Page | 3.8438″ × 4.8438″ | |
| 1⁄6 Page | 2.5″ × 4.8438″ | |
| 1⁄8 Page | 3.8438″ × 2.3281″ | |
| 1⁄16 Page | 3.8438″ × 1.0703″ | |
| Showcase Horizontal | 5.1875″ × 2.2292″ | |
| Showcase Vertical | 2.5″ × 4.625″ | |
| Classifieds 3″ | 2.5″ × 3″ | |
| Classifieds 2″ | 2.5″ × 2″ | |
| Classifieds 1″ | 2.5″ × 1″ | |
| Take action today! For pricing info and more, simply submit the form below! | ||
Design Assistance
Complete ad creation, “new look”, redesigns, inventory listing updates, photo drop outs ($20 per photo), you name it. The VG Creative Department can provide any design assistance in the matter of minutes. $50 per hour
Materials Accepted:
.jpg 300 ppi at actual size of ad.
.tif 300 ppi at actual size of ad with or without zip compression.
.png 300 ppi at actual size of ad.
.pdf Please embed all fonts (or subset 100%). No OPI. No cropmarks or registration. The PDF should be the same size as mechanical requirement.
Standard Policies
Payment must accompany materials.
On multiple run ads where no new copy is received by the deadline, and no prior arrangements have been made, the copy from the previous month will run again.
Discounts will not apply until agreement is signed and returned to Vintage Guitar.
Cancellations or changes in orders must be in writing and will not be accepted after the 10th of the month.
Display ads are not commissionable.
Finance charges will apply to outstanding balances after 30 days.
By placing an ad with Vintage Guitar magazine, the advertiser or its agency, if any, jointly and severally agree to indemnify and hold harmless Vintage Guitar Inc. against any liability including expense resulting from claims or suits based upon the content or subject matter of the advertisement, including but not limited to claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement, or unauthorized use of name, likeness, statement or work of any person.
Vintage Guitar readers have real buying power – much more than just internet “views.”
Vintage Guitar is not just a great magazine but a popular online destination too. Every day more than a thousand individuals stop by the VG website to browse the articles, check on the latest news from the VG newswire, and post their photos resulting in more than 110,000 page views per month. VG also hosts a popular (472,000+ likes) Facebook page.
VINTAGE GUITAR PRINT READERS
Magazine Readership: 65,207
→ Level of Playing
Pro: 10.3%
Semi-Pro: 18.6%
Experienced 38.3%
→ 47.6% of Vintage Guitar readers report a household income of more than $100,000 per year!
→ 77% refer to the magazine when making buying decisions.
→ 83% plan to buy one or more guitars this year.
→ More than 54% plan to buy one or more amps in the next year.
→ 83% purchase pedals.
→ 56.8% own basses.
→ VG readers will spend more than $63 million on new gear this year!
VINTAGE GUITAR SOCIAL MEDIA READERS
Facebook: 454,000
Instagram: 52,600
Twitter: 15,100
Website: 110,000 uniques monthly
Average age: 53
Be the coolest music store on the street with our hassle-free way to stock VG’s fine products using VG for Retailers →
As you are made aware each day, the world of music retailing is constantly changing. Use VG’s 32 years of being in business to help navigate these changes – introducing the brand new, hassle‑free 5‑Pack and Box of 6! Music magazines, like VG, are a proven traffic generator for music stores, but the distribution system is outdated. The Vintage Guitar team designed the 5‑Pack and Box of 6 to greatly simplify the system for retailers!
Tap into the Vintage Guitar Online Services!
BANNER • Choose the leaderboard banner (728px W × 90px H) or the side skyscraper banner (300px W × 600px H) and let the Vintage Guitar website drive customers directly to your site. The banners run randomly on all the VG web pages so you’ll be seen no matter where they’re browsing.
EMAIL • Tap into VG’s coveted email list. You can reach 25,500+ opt-in guitar fans by email. Create your own email to send to VG’s opt-in list: subject line, headline, body text, images.
OVERDRIVE • Target 28,000+ guitar fans for only $315 when you sponsor a VG Overdrive. You get two (728px W × 90px H) banners within the email that point to the website of your choice. Call your rep for availability.
FACEBOOK POST • Get your shop or product on VG’s Facebook page (454,000+ likes) – includes a free boost ($25/each additional boost). Send your VG rep: image/video with 60 words of text.
UPCOMING EVENTS • Publish your event for FREE in VG when you submit your guitar event to “Upcoming Events”.
WEBSITE TAKEOVER • Utilize VG’s high‑impact Website Takeover to reach the thousands of guitar fans who depend on VG for their daily guitar fix. This visually‑dramatic package featuring your ad includes:
- Interstitial banner ad (650px W × 400px H) that greets all who enter the VG website
- 5 top-priority banner locations on EVERY page; leaderboard (728px W × 90px H), sidebar (300px W × 600px H), Mid-page separator (300px W x 100px H), Footer (580px W x 400px H)
- Wings (240px W × 1200px H) space on both sides of VG’s content.
- Sponsorship position (750px W × 200px H) in a VG Overdrive newsletter emailed to 24K+ opt-in fans.
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Trusted by companies worldwide!
“I’ve been the sole owner of Vintage Guitar since I founded it in 1986. 33 years under single ownership. That is longer than any other national guitar publication. Every other one has changed ownership, some several times. There’s a reason VG has been able to be continuously-owned that long – we always deliver what we promise to our customers and at a fair price. Many of our advertisers have been with us for over 20 years. The only reason any business would do that is because advertising with Vintage Guitar works.” – Alan Greenwood, Founder/Publisher
“It’s my most effective advertising tool; I get calls from people reading the magazine everywhere from Europe to the swampiest parts of middle America. Every time a new issue is delivered to readers, I get calls.” – Nate Westgor, Willie’s American Guitars
“We have been advertising in Vintage Guitar for more than a decade. Its content and demographic is the right target for our advertising needs, the staff is knowledgeable, and their guidance is valuable in finding the appropriate audience. When it comes to selling vacuum tubes, we need to get right to the musician, and VG does that.” – thetubestore.com
Vintage Guitar is the largest magazine dedicated to those who love the great guitars of today and yesterday. Each monthly issue contains features on collectible instruments, great collections, interviews with players, technical articles, brand and model histories, new product reviews, and much more. Each issue also has over 100 ads from manufacturers and dealers from all across the U.S. and from overseas. That means Vintage Guitar advertising works! And it’s very affordable. With distribution to subscribers, musical instrument stores, large book chains, guitar shows, newsstands, and special events, each issue is read by over 72,000 guitar fans – every one is a potential customer!
Sell more gear in 2025 when you advertise in The Official Vintage Guitar® Price Guide – YOUR #1 VALUATION RESOURCE!
The Guide gathers input from 35 of the world’s foremost expert dealers, each of whom brings decades of experience in the business. That’s one of many reasons it’s the most-trusted source for values! Thousands of guitar enthusiasts buy The Official Vintage Guitar® Price Guide and use it continuously throughout the year. Thousands more refer to it at guitar shows, guitar shops, and of course at the local bookstore. Their hearts are racing in anticipation of finding the guitar of their dreams listed among the thousands of entries. If only you could be there every time, to assist these people in owning that instrument. You can! Get ’em while they’re in the mood, put your ad right in the face of the buyer. When they look up their favorite instrument, your ad is in their hands. Who are they going to call? Advertising in the Price Guide is an easy and profitable way to sell more gear. The fact that space is very limited (less competition), gives you even more exposure. Call your friendly VG rep now at (800) 844‑1197 while there’s still space available.
Deadlines – Price Guide
Space Reservation Deadline: August 23, 2024 (unless the ad space is already gone!)
Materials Deadline: August 30, 2024.
 Directory Listing! • DEADLINE AUGUST 23, 2024Looking for an affordable way to get your name in front of guitar enthusiasts across the world with the most trusted source for vintage fretted instruments and gear pricing? A simple investment of $75 gets you a directory listing in the upcoming Official Vintage Guitar® Price Guide 2025 with all the contact information a guitar enthusiast would need to find your business. Your listing will be featured in both the print and digital copies with a debut at the Amigo International Guitar Show in October 2024! › › REMINDER: all survey participants and advertisers in The Guide receive a complimentary directory listing. Leap from only a $75 directory listing to a full-color advertisement, thus you’ll receive that directory listing for FREE. Upgrade your advertisement – full, 1⁄2, 1⁄4, and 1⁄6 page sizes are available. Email James, James@VintageGuitar.com, your directory information or call (800) 844‑1197. |
||
| Directory Section | Required Info | Price |
|---|---|---|
| Dealer Directory | Company name, address, phone, fax, email and website address | FREE with ad purchase or $75 alone. |
| Manufacturer Directory | Company name, address, phone, fax, email and website address | FREE with ad purchase or $75 alone. |
| Tech/Repair Directory | Company name, address, phone, fax, email and website address | FREE with ad purchase or $75 alone. |
| Listings are placed in a special section of The Guide and are categorized by state. | ||
| Size | Width × Height | Includes 0.125″ bleed all around | Price |
|---|---|---|---|
| Full Page | 8.375″ × 11″ | Yes | $2,753 Full-Color |
| Full Page | 7.25″ × 9.75″ | No | $2,753 Full-Color |
| 1⁄2 | 7.25″ × 4.75″ | No | $1,402 Full-Color |
| 1⁄4 | 3.5″ × 4.75″ | No | $778 Full-Color |
| 1⁄6 | 2.25″ × 4.75″ | No | $532 Full-Color |
Design Assistance
Complete ad creation, “new look”, redesigns, inventory listing updates, photo drop outs ($20 per photo), you name it. The VG Creative Department can provide any design assistance in the matter of minutes. $50 per hour
Materials Accepted:
.jpg 300 ppi at actual size of ad.
.tif 300 ppi at actual size of ad with or without zip compression.
.png 300 ppi at actual size of ad.
.pdf Please embed all fonts (or subset 100%). No OPI. No cropmarks or registration. The PDF should be the same size as mechanical requirement.
Standard Policies
Payment must accompany materials.
On multiple run ads where no new copy is received by the deadline, and no prior arrangements have been made, the copy from the previous month will run again.
Discounts will not apply until agreement is signed and returned to Vintage Guitar®.
Cancellations or changes in orders must be in writing and will not be accepted after the 10th of the month.
Display ads are not commissionable.
Finance charges will apply to outstanding balances after 30 days.
By placing an ad with Vintage Guitar® magazine, the advertiser or its agency, if any, jointly and severally agree to indemnify and hold harmless Vintage Guitar Inc. against any liability including expense resulting from claims or suits based upon the content or subject matter of the advertisement, including but not limited to claims or suits for libel, violation of rights of privacy, plagiarism, copyright or trademark infringement, or unauthorized use of name, likeness, statement or work of any person.
“The Guide is the only thing that provides dealers and collectors with updates distilled into one indispensable tool. You never know when you’ll find that rare treasure, so don’t be caught without The Guide nearby.” – Nate Westgor, Willie’s American Guitars
The Guide is the first and last stop for the values of vintage and notable used guitars, amps, pedals, and all that comes with the territory. Online pricing is like the wild west, and just as dangerous when it comes to market value. The Guide remains the only tried-and-true source for accurate pricing. It’s based on real sales info from reputable dealers – not bloated, random, doctored, online asking prices and ‘sold data’ from sources that are impossible to confirm. At each Sam Ash location, we use The Guide as a trusted source for true, reliable market data. It’s the only way to buy, sell, and list items at up-to-date and fair pricing. – Mike Rock, Sam Ash Music Stores
This is simply the most comprehensive reporting tool available to individuals and industry leaders. Thanks to modern means, reported sales data is harvested all the way up to the moment of publication making it as current as possible. The Guide has been an effective device since inception and remains the most-accessed resource for quick and effective evaluations. – Eric C. Newell, Gruhn Guitars
Submission - Advertising
Call (800) 844-1197 to talk to a VG representative! Mon-Fri 8am-5pm CST. If you are interested in advertising in Vintage Guitar or having trouble emailing your VG rep simply submit this form. The VG team will receive a direct notification that won't get caught up in email servers.