Experience Hendrix, L.L.C. has announced the sudden passing of Robert (“Bob”) F. Hendrix, the company’s Senior Vice President and Chief Operating Officer.

As first cousin to Jimi Hendrix, Bob Hendrix came to the support of Jimi’s father, James “Al” Hendrix and his daughter, Janie, in 1995 to help form Seattle-based Experience Hendrix, L.L.C. and Authentic Hendrix, LLC; the companies that manage the late guitarist’s music legacy.  Since that time, Bob has been actively involved in day-to-day business operations recently holding the positions as the company’s Senior Vice President and Chief Operating Officer.

Prior to joining the Hendrix family companies,. Hendrix was Vice President and General Merchandise Manager at Price Costco. He is survived by his wife, Sharon, two sons, a step-daughter, sister, brother, several grandchildren, and other relatives.