Truetone Music, Santa Monica, is set to open a Fender Factory Store it is calling Club Fender. The 2,000-square-foot addition will have a music-museum feel complete with memorabilia, and will stock rare, unusual, vintage, and Limited Edition guitars and basses by Fender, Guild, and Gretsch. A grand opening is set for October 20-23, which will be highlighted by artist performances and giveaways. For more, go to http://about.me/TruetoneMusic.