New York City retailer GTR Store has opened a rock-and-roll-themed showroom in the middle of Manhattan, at 141 West 28th Street. Decorated with leather couches, Oriental rugs, a Marshall-themed bar, and guitar-lined walls, it also boasts a performance space that seats 150 people and has a backline with a gig-ready sound system and lights. Adjacent to the space is an acoustic room stocked with guitars, ukuleles, and banjos.

“[This] is a home for artists, as well as band representatives, to present their talents and gear in the heart of New York City,” said Steve Pisani, President of GTR Store.

The store originated as a guitar-based brand, and has evolved into a company that offers an array of musical instruments and related merchandise. It plans to host events to celebrate the opening of the showroom, beginning with a series of 0pen-mic nights Mondays and Tuesdays beginning November 11; Monday nights will focus on jazz, Tuesdays on acoustic music. To learn more, go to www.gtrstore.com/.