Blake Shelton has organized and will headline the telethon “Healing in the Heartland: Relief Benefit Concert” on May 29 at Chesapeake Energy Arena in Oklahoma City. Other performers will include Miranda Lambert, Reba and Vince Gill, and others. The concert will be televised live at 9 p.m. ET/PT on NBC and air on cable networks Style, G4, Bravo, E! and CMT on either a live or delayed basis.

Born and raised in Oklahoma and currently residing in the city of Tishomingo, the tragedy that struck the state this week hit close to home for Shelton. The one way the country singer knew he could help immediately would be through the event, which will aid the United Way of Central Oklahoma.

In 2011, Shelton and long-time friend Reba went back home to Oklahoma to host the “Tornado Relief Concerts” for victims affected by the Atoka County tornadoes. The two-sold out concerts, which featured special guests and over two hours of entertainment, raised $500,000 for the Oklahoma victims.