Marshall Crenshaw is distributing his newest music via a subscription-based service. The singer/guitarist/songwriter/producer made the move after conducting a funding campaign that asked fans to pledge money, and in exchange for their donations (which ranged from $1 to $5,000), they are sent a series of three-song/45-rpm vinyl EPs, six of which the artist plans to release over a two-year period. Each will consist of newly recorded, never-released material, encompassing an original Crenshaw composition, a classic cover tune, and a re-working of a Crenshaw favorite. In addition to the vinyl discs, subscribers receive a card to download high-quality digital versions of the tracks.
Crenshaw’s Kickstarter campaign raised more than $33,000, which exceeded his goal. “I wanted to think of a different way of working that would inspire me and keep me motivated,” he said. “I still think recorded music is a great art form, I still love it and believe in it. The fact people responded so well to the concept felt like a good validation of that.”
To learn more, visit marshallcrenshaw.com.